After requesting to be a part of “A US Government Relations & Public Affairs Group,” on LinkedIn, I was led to Jeffrey Taylor, SVP for Fleishman-Hillard (Washington D.C) who explained why he uses social media.
Taylor said he didn’t originally believe in social media at first until he received a message from someone in Singapore asking a question about the company’s services. He directed him to a co-worker but told the co-worker to not spend too much time on this man. Afterwards, he found out that the man from Singapore just sold the company $ 250,000 worth of patent work. Afterwards, he began connecting with everyone he could. LinkedIn has provided the B2B company with more connections and more business partners than he could have imagined before. He has included recommendations from previous customers and an extensive profile of credentials.
His recommended to fill your profile with keywords that help people find you when searching and to expand your network to accurately reflect the people you know and may do business with in the future. He also suggested researching companies to see if you can make connections on LinkedIn.
As a new found fan of LinkedIn, I will definitely be able to take his advice and put it to good use. Though I won’t be doing business with anyone for a while, it will be an asset to understand the uses and benefits of social media. As an aspiring public affairs officer, it is difficult to build a large network. After doing research and connecting with people on LinkedIn, I’m already able to see how they can be of use.
It seems that a lot of people from older generations tend to follow what they know, and what they know is traditional media. Sometimes these people are too afraid to branch out and embrace the changing ways of communications. Taylor was actually able to see a direct relationship with social media and sales. But if he didn’t, would he be using LinkedIn as much as he does now? I’m happy he was able to use social media to expand his business and raise awareness of Fleishman-Hillard, in the same way I am marketing myself.
Taylor said he didn’t originally believe in social media at first until he received a message from someone in Singapore asking a question about the company’s services. He directed him to a co-worker but told the co-worker to not spend too much time on this man. Afterwards, he found out that the man from Singapore just sold the company $ 250,000 worth of patent work. Afterwards, he began connecting with everyone he could. LinkedIn has provided the B2B company with more connections and more business partners than he could have imagined before. He has included recommendations from previous customers and an extensive profile of credentials.
His recommended to fill your profile with keywords that help people find you when searching and to expand your network to accurately reflect the people you know and may do business with in the future. He also suggested researching companies to see if you can make connections on LinkedIn.
As a new found fan of LinkedIn, I will definitely be able to take his advice and put it to good use. Though I won’t be doing business with anyone for a while, it will be an asset to understand the uses and benefits of social media. As an aspiring public affairs officer, it is difficult to build a large network. After doing research and connecting with people on LinkedIn, I’m already able to see how they can be of use.
It seems that a lot of people from older generations tend to follow what they know, and what they know is traditional media. Sometimes these people are too afraid to branch out and embrace the changing ways of communications. Taylor was actually able to see a direct relationship with social media and sales. But if he didn’t, would he be using LinkedIn as much as he does now? I’m happy he was able to use social media to expand his business and raise awareness of Fleishman-Hillard, in the same way I am marketing myself.
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