How Another Uses Social Media to Market their Company

1. Tell me a little about your position and the type of company you workfor

DAN: I'm head of the Creative Services Department for Chocolate DeliverySystems, which is a company comprised of 4 independent incorporations thatsells products to different market segments of the food crafting industry,including supermarkets, craft stores and mass market retailers.

2. Do you think Internet Marketing is important to your business? Why or why not?

DAN: Internet marketing is just becoming important for our business.Currenlty, it is an untapped opportunity we are addressing.

3. Do you think Social Networking is important to your business? Why or why not?

DAN: Again, Social Networking is an untapped opportunity that we have justbegun to explore in the last few months.

4. What types of Internet Marketing tactics are used by your company?

DAN: We send out e-newletters whose goal is to drive traffic to our website.Our goal is that our website will become a resource for our customers, bothestablished and new, to learn about candymaking and food crafting. We hopethat they will visit to become inspired, learn how to use, and eventuallybuy.

5. Does your company belong to any Social Media sites? Which ones and why?

DAN: We've established a Twitter account and a Facebook page, which we useto drive traffic to our website.

6. Do you think Internet Marketing and Social Media have influenced your company either positively or negatively? Please Explain.

DAN: At this point, its too early to tell what the effect has been. We'veestablished about 130 friends on Facebook (in only a few weeks) and lessthan 50 followers on Twitter. We will probably evaluate after 6 months andthen again in a year to see what the effect of our efforts have been.