How Rick Itzkowich, co-founder of Productive Learning & Leisure uses social media
"I am marketing QuoteActions and another product I created called LinkedIn Referral Success Program as my primary emphasis for Social Networking. I am also building my visibility and credibility online which is helping me market Productive Learning & Leisure indirectly.
This is another step I use as part of my Social Networking strategy. i send the following message to people after my initial connection:
Now that we are connected here in LinkedIn, I look forward to getting to know you better and see how we might be able to help each other out. I'm a firm believer that you must first give to receive. This "giver's gain" approach has proven to be very effective for me in my face-to-face networking. Since I would like to continue to build our relationship, I'd like to offer you a gift- something that is very near and dear to my heart.
My gift is an invitation to receive QuoteActions. It consists of short e-mail containing an interesting or inspirational quote followed by a recommended action to help brighten your day.
Example: "Talent without discipline is like an octopus on roller skates. There's plenty of movement, but you never know if it's going to be forward, backwards or sideways." Writer, H. Jackson Brown Jr.
your action for today is to finish a project you have been procrastinating on.
These messages contain no sales or promotional materials. you will only receive them if you decide to opt-in and your e-mail will never be sold or shared with anyone for any reason.
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